Vision

We aim to redefine the standards for Italian coffee lovers. With passion and dedication, we are at the forefront of the global diffusion of espresso coffee and the promotion of the culture associated with it. Our aspiration is to become a solid reality in the Ho.Re.Ca sector, positioning ourselves as one of the main ambassadors of espresso made in Italy in every corner of the world. We want our coffee to be recognized as an authentic symbol of Italian excellence, bringing the true taste of Italy to every cup of coffee we serve.

Mission

Our mission is clear: to offer our customers a very high quality product at a fair price, in the formats and flavors they prefer. We want to accompany them on a journey to discover one of the most iconic and celebrated Italian culinary products: espresso coffee. The passion for Italian coffee is what drives us every day, pushing us to ensure that every cup meets the highest expectations.